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Re-marketing (also called retargeting) is a form of online advertising in which ads are shown based on products users previously viewed or clicked on. In other words, if a user shops for a pair of shoes on one website, he might later see ads for those shoes while surfing on another site. Re-marketing requires very little information about users. Indeed, a retargeting campaign only requires a single data point -- the fact that a device was browsing on a certain product.
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